TheLEK.com
TheLEK.com is a Los Angeles dating site that connects you with other singles based on the places you like to go and the things you like to do. List your favorite restaurants, bars, clubs, events and activities in LA and find other singles who like to do the same things and go to the same places.
A lek is defined as: (noun) a place where animals gather for courtship behavior, and is derived from Swedish verb leka, which means, to play. And, true to our name, we believe that when it comes to meeting other people, dating should be both organic and fun. We're not into heavy-handed matchmaking. You'll find no complicated matching algorithms, or self-help type gurus on our site. Our secret formula for successful dating is as simple as it is natural: Meet people based on the things you like to do and places you like to go.
Here are a few more reasons why we're different than other dating sites:
LEKS
A Lek is any place where people gather and good times roll (i.e. bars, restaurants, clubs, events, etc.), and LA, with all its incredible diversity and cultural complexity, is chalk full of them.
When you create a profile on TheLEK.com, one of the first things you do is list your favorite Los Angeles Leks. As a virtual city guide, TheLEK.com helps you to explore all the good things this wonderful metropolis has to offer and, in turn, introduces you to some amazing, new people who share your interests.
Q&A
Have you ever stared in horror at the empty space of an "About me" box? We have and we didn't like it one bit! They're hard to fill out and they end up forcing people to write in really generic stuff like: "I like romantic dinners." "I like people with a sense of humor." "I like exotic travel." Nooooooooooo.
We're positive that you're infinitely more interesting than that, so we'd rather let you ask the questions you want to answer. You can write in your own question like, "What's the best taco in LA?" or "Who's your biggest hero?" Or you can browse through and choose from a list of popular questions already posted by other Lekkers. It makes the process of answering questions about yourself creative and fun and says way more about the "real you" than any "About me" box can.
TRIBE
One of the strangest things about online dating is that you have to do it all alone. When was the last time you went to a party, bar or restaurant by yourself? It's always more fun to do things and go places with friends and TheLEK.com is no different. That's why we created the ability to invite friends to your Tribe.
Your Tribe isn't about "collecting friends." It's about surrounding yourself with good people to share your experiences. Once a friend joins your Tribe, you're both free to post comments about each other (who better to say nice things than friends), exchange emails, check out events, play matchmaker and more…!
99 CENTS
We're not fans of monthly subscription plans. They're expensive, they encourage bad behavior and they take advantage of you (always recharging your credit card, you forget to cancel, you're stuck for another month, etc.). Our approach is straightforward. We charge 99 cents an email (replies after the first email are free). You like someone? You pay 99 cents and say "hello." Simple. Easy. And meaningful, because it makes you think about whom you're talking to and why. We like that. We want all your "hellos" to be meaningful.
In fact, we guarantee that they'll be meaningful no matter what the outcome is… see below!
HAVE FUN. DO GOOD.
While we're all about experiencing the good things LA has to offer, we try to remain mindful of all those in need around us. To that end we set aside 10 percent of every penny you spend contacting other Lekkers and give it to local charities.
Our focus for donations falls in three areas: 1) food, shelter and medical assistance, 2) at risk youth education and opportunity and 3) the environment.
Why? It's just the way we like doing business. If all the businesses in the world made a conscious effort to give back to the communities that sustain and support them, a lot of good would get done. It'll be a great day when businesses compete based not on how much profit they make, but by how much they give away. So, remember, the next time you're looking for love on the TheLEK.com, you're helping to change the world a few cents at a time.
ONLINE DATING IN GENERAL
Online dating is an amazing thing. We find it astounding that the simple act of posting a profile can open you up to a whole world of possibility and actually lead you to meeting someone totally new, who might just blow your mind.
And when you combine online dating and LA you get something really magical. Why? Because in one of the many cars zipping around you right now, there is someone you ought to meet. Someone incredible, who will soon be headed to one of the many fun spots in LA--be it a restaurant, a museum, a bar, or a volunteer event--that you'd probably dig. And while we can't beam you into their car, we can certainly help you arrive at the same destination.
And that's what TheLEK.com is all about: helping you catch up with the person who will rock your world, based on the things you like to do. We're not talking moonlit walks. We're talking getting down at Afro Funke night at Zanzibar or attending MOCA events at the Geffen Contemporary. We're not talking exotic travel. We're talking dim sum in Monterey Park at Ocean Star or Tito's Tacos in Culver City. We're talking about tasting, experiencing and enjoying all the good things that are happening right here and right now in LA.
And, most importantly, we're talking about you finding someone who just so happens to feel the same way.
