Welcome to TheLEK.com

TheLEK.com is a Los Angeles dating site that connects you with other singles in LA based on the places you like to go and the things you like to do. List your favorite restaurants, bars, clubs, events and activities in LA and find other singles who like to do the same things and go to the same places.



The word lek originally comes from the Swedish verb leka, which means, "to play." And we're down with that, because when it comes to meeting other people we believe that dating should be fun! We're not into heavy-handed matchmaking. At TheLEK.com you'll find no complicated matching algorithms, or self-help type gurus. Our formula for successful dating is as simple as it is natural: Meet people based on the things you like to do and places you like to go.



Here are a few more reasons why we're different than other Los Angeles dating sites:



LEKS



A Lek is any place where people gather and good times roll (i.e. bars, restaurants, clubs, events, etc.). They're the secret spice to our whole business and LA, with all its incredible diversity and cultural complexity, is chalk full of them!



When you create a profile on TheLEK.com, one of the first things you do is list your favorite Los Angeles Leks. As a virtual city guide, TheLEK.com helps you to explore all the good things this wonderful metropolis has to offer and, in turn, introduces you to some amazing, new people who share your interests.



Q&A



Have you ever stared in horror at the empty space of an "About me" box? We have and we didn't like it one bit! They're hard to fill out and they end up forcing people to write in really generic stuff like: "I like romantic dinners." "I like people with a sense of humor." "I like exotic travel." Nooooooooooo!



We're positive that you're infinitely more interesting than that, so we'd rather let you ask the questions you want to answer. You can write in your own question like, "What's the best taco in LA?" or "Who's your biggest hero?" Or you can browse through and choose from a list of popular questions already posted by other Lekkers. It makes the process of answering questions about yourself creative and fun and says way more about the "real you" than any "About me" box can!



TRIBE



One of the funniest things about online dating is that you have to do it all alone. When was the last time you ever went to a party, bar or restaurant by yourself? It's always better to go to fun places with friends and TheLEK.com is no different. That's why we created the ability to invite your friends to your Tribe.



Your Tribe isn't about "collecting friends." It's about surrounding yourself with good people to share your experiences. Once your friend joins your Tribe, you're both free to post comments about each other (who better to say nice things than friends), exchange emails, check out events, play matchmaker and more…!



99 CENTS



We don't believe in monthly subscription plans. They're not nice. They tend to take advantage of you (always recharging your credit card, you forget to cancel, you're stuck for another month, etc.). Instead, we keep it uncomplicated and charge 99 cents an email (replies after the first email are free). You like someone? You pay 99 cents and say "hello." Simple. Easy. And meaningful, because it makes you think about who you're talking to and why. We like that. We want all your "hellos" to be meaningful.



In fact, we guarantee that they'll be meaningful no matter what the outcome is… see below!



HAVE FUN. DO GOOD.



While we're all about experiencing the good things LA has to offer, we try to remain mindful of all those in need around us. To that end we set aside 10 percent of every penny you spend contacting other Lekkers and give it to local charities.



Our focus for donations falls in three areas: 1) food, shelter and medical assistance, 2) at risk youth education and opportunity and 3) the environment.



Why? It's just the way we like doing business. If all the businesses in the world made a conscious effort to give back to the communities that sustain and support them, a lot of good would get done. It'll be a great day when businesses compete based not on how much profit they make, but by how much they give away. So, remember, the next time you're looking for love on the TheLEK.com, you're helping to change the world a few cents at a time.



ONLINE DATING IN GENERAL



It has come to our attention that there are still some folk who are skeptical about "the whole online dating thing." We understand. If we were big fans of the existing dating sites, we wouldn't have gone out and created our own.



BUT, that said, online dating is an amazing thing. It blows our minds that the simple act of posting a profile can actually lead to meeting someone totally new, who might just rock your world. And who doesn't want their world rocked?



When you combine online dating and LA you get something magical. Why? Because, in one of the many cars zipping around you right now, there is someone you ought to meet. Someone who will rock your world, and who will soon be headed to one of the many cool spots in LA--be it a restaurant, a museum, a bar, or a volunteer event--that you'd probably dig. And while we can't beam you into their car, we can certainly help you arrive at the same destination.



And that's what TheLEK.com is all about: helping you catch up with the person who will rock your world, based on the things you like to do.



We're not talking moonlit walks. We're talking getting down at Afro Funke night at Zanzibar or attending MOCA events at the Geffen Contemporary.



We're not talking exotic travel. We're talking dim sum in Monterey Park at Ocean Star or Tito's Tacos in Culver City.



We're talking about tasting, experiencing and enjoying all the good things that are happening right here and right now in LA.



And, most importantly, we're talking about you finding someone who just so happens to feel the same way.